9780077246433

Learning Aid to accompany Essentials of Marketing

  • ISBN 13:

    9780077246433

  • ISBN 10:

    0077246438

  • Edition: 12th
  • Format: Paperback
  • Copyright: 10/21/2009
  • Publisher: McGraw-Hill/Irwin

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Essentials of Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student's problem-solving skills in marketing

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