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Introduction to Mass Communication : Media Literacy and Culture
Introduction to Mass Communication : Media Literacy and Culture
- ISBN 13:
9780073526157
- ISBN 10:
0073526150
- Edition: 7th
- Format: Paperback
- Copyright: 01/12/2011
- Publisher: McGraw-Hill Humanities/Social Sciences/Languages
- Newer Edition
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Summary
This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.
