Designed to apply learning theory and principles to the presentation of learning, this text shows how learning principles work in both animals and people. Throughout the book, the authors show how the study of learning helps solve practical problems, such as improving study skills, improving relationships, raising children, and effectively stopping smoking. This book is both solidly based in research and engaging for the student. To help ensure that students understand the materials, the authors strategically include multiple opportunities for review and self-testing within the text FACULTY One-Line Description: Emphasizes the basic principles of learning rather than theory. While striking an appropriate balance between basic research findings, many of which are derived from animal research and the application of those findings to important and interesting aspects of human behavior.