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Introducing Communication Theory: Analysis and Application
Introducing Communication Theory: Analysis and Application
- ISBN 13:
9780073385075
- ISBN 10:
0073385077
- Edition: 4th
- Format: Paperback
- Copyright: 02/17/2009
- Publisher: McGraw-Hill Humanities/Social Sciences/Languages
- Newer Edition
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Summary
This text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.
