9780073385075

Introducing Communication Theory: Analysis and Application

  • ISBN 13:

    9780073385075

  • ISBN 10:

    0073385077

  • Edition: 4th
  • Format: Paperback
  • Copyright: 02/17/2009
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.

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