International Management : Managing Across Borders and Cultures
International Management : Managing Across Borders and Cultures
- ISBN 13:
9780136143260
- ISBN 10:
0136143261
- Edition: 6th
- Format: Hardcover
- Copyright: 01/01/2008
- Publisher: Prentice Hall
- Newer Edition
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Summary
Key Benefit:International Management, 6/e, explores the dynamic global environment of business management, by exploring political, legal, technological, competitive and cultural factors that shape corporations worldwide. Key Topics:The author examines cross-cultural management, competitive strategy, and current trends in the global arena. Market:For undergraduate and graduate students majoring in international business or general management.