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International Management : Managing Across Borders and Cultures

9780136143260

International Management : Managing Across Borders and Cultures

  • ISBN 13:

    9780136143260

  • ISBN 10:

    0136143261

  • Edition: 6th
  • Format: Hardcover
  • Copyright: 01/01/2008
  • Publisher: Prentice Hall
  • Newer Edition
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Summary

Key Benefit:International Management, 6/e, explores the dynamic global environment of business management, by exploring political, legal, technological, competitive and cultural factors that shape corporations worldwide. Key Topics:The author examines cross-cultural management, competitive strategy, and current trends in the global arena. Market:For undergraduate and graduate students majoring in international business or general management.

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