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The IMC Handbook: Readings & Cases in Integrated Marketing Communications

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Book cover for The IMC Handbook: Readings & Cases in Integrated Marketing Communications

The IMC Handbook: Readings & Cases in Integrated Marketing Communications

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  • ISBN 13: 9781933199061
  • ISBN 10: 1933199067
  • Format: Paperback
  • Copyright: 01/01/2015
  • Publisher: Racom Communications

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