How to Set up & Run a Fashion Label 2nd edition
How to Set up & Run a Fashion Label 2nd edition
- ISBN 13:
9781856698931
- ISBN 10:
1856698939
- Edition: 2nd
- Format: Paperback
- Copyright: 09/19/2012
- Publisher: Laurence King Publishing
- Newer Edition
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Summary
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business - from marketing and PR to manufacturing your collection, and where to find the money to finance it all.This new, expanded edition contains information on e-commerce, sustainability, five new case studies, and updated images throughout.