9780133594508

Hospitality Sales and Marketing with Answer Sheet (EI), 6/e

  • ISBN 13:

    9780133594508

  • ISBN 10:

    0133594505

  • Edition: 6th
  • Format: Paperback w/Study Guide
  • Copyright: 07/01/2014
  • Publisher: American Hotel and Lodging Institute
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.

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