9780470190739

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising, 3rd Edition

  • ISBN 13:

    9780470190739

  • ISBN 10:

    0470190736

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 02/01/2008
  • Publisher: Wiley
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You'll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Author Biography

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Table of Contents

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