9780786311316

The Handbook of Strategic Public Relations and Integrated Communications

  • ISBN 13:

    9780786311316

  • ISBN 10:

    0786311312

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 05/01/1997
  • Publisher: McGraw-Hill
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Now for the first time, you have the singular resource to turn to for all the current issues and topics in public relations and communications. The experts in the field combine their professional experience with intellectual knowledge to bring you the forward thinking issues on everything from labor and consumer relations to issues management and from environmental issues in public relations to strategic writing for public relations and communications.

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