Guide to Presentations

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This concise, practical book is written for you if you need to give professional presentations.

Presentation Strategy
Analyze the Audience	p. 5
Who are they?	p. 6
What do they know and expect?	p. 9
What do they feel?	p. 13
What will persuade them?	p. 15
Identify your Intent	p. 25
Consider your general purpose	p. 26
Write your presentation objective	p. 30
Use your objective to stay focused	p. 34
Make the Most of the Message	p. 37
Make your message memorable	p. 38
Consider the medium	p. 44
Presentation Implementation
Structure the Content	p. 53
Collect, focus, and order information	p. 54
Decide what to say	p. 60
Prepare for Q&A	p. 67
Design Effective Powerpoint Visuals	p. 77
Start with your titles	p. 79
Design a basic template	p. 85
Think visually as you design	p. 100
Edit your efforts	p. 113
Refine Your Nonverbal Delivery	p. 119
Analyze your nonverbal style	p. 120
Practice your nonverbal delivery	p. 130
Manage your nervous symptoms	p. 136
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9780137075089