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Graphic Artist's Guild Handbook : Pricing and Ethical Guidelines

by: Graphic Artists Guild (U.S.); Burd, Rachel (Editor)

Graphic Artist's Guild Handbook : Pricing and Ethical Guidelines

by: Graphic Artists Guild (U.S.); Burd, Rachel (Editor)

ISBN 13:
9780932102096
ISBN 10:
0932102093
Edition: 9th
Format: Paperback
Copyright: 05/01/1997
Publisher: F & W Media Inc
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Summary

The most respected single reference for buyers and sellers of creative work returns in an updated ninth edition, containing the latest, essential information on business, pricing, and ethical standards for nearly every discipline in the visual communications industry--from advertising to publishing to corporate markets.

Foreword

(2)

President's Prologue

vii

(1)

Acknowledgments

viii

(2)

Introduction

The Professional Relationship

(10)

How Artwork is Commissioned

(2)

Representatives

(2)

Subcontracting

(1)

Brokers

(1)

Employment Agencies

(1)

Sources of Talent

(1)

Ethical Standards

(3)

The Graphic Artists Guild Professional Practices Committee

(1)

Legal Rights and Issues

(20)

(8)

Work for Hire

(2)

Rights of Celebrity and Privacy

(1)

Moral Rights

(2)

Resale Royalties

(1)

Original Art

(1)

Fair Practices

(1)

Trademarks

(1)

International and Canadian Copyright

(4)

Professional Issues

(14)

Deductibility of Artwork

(1)

Sales Tax

(1)

Guidelines for the Interpretation of Sales Tax Requirements in New York State

(3)

New Technology

(1)

Employment Issues

(3)

Cancellation and Rejection Fees ("Kill Fees")

(1)

Speculation

(1)

Contests and Competitions

(4)

New Technology Issues

(18)

Professional Issues for Graphic Design and Illustration

(4)

Output Methods

(1)

Pricing Considerations for Graphic Design and Illustration

(1)

When Things Go Wrong

(1)

Legal and Ethical Issues

(4)

Health Issues

(1)

The Labor Situation

(4)

Pricing & Marketing Artwork

(38)

Part I: Preparation

(7)

Part II: Negotiation

(5)

Part III: Keeping Track

(2)

Part IV: Collecting

(10)

Part V: Reuse and Other Markets

(13)

Salaries and Trade Customs

101

(10)

Employment Conditions

103

(1)

Starting Salaries

104

(1)

Selected Job Categories

104

(1)

Broadcast Designers

104

(1)

Surface/Textile Designers

105

(1)

Game Development/Multimedia

106

(5)

Illustration Prices and Trade Customs

111

(50)

Overview

113

(1)

Advertising Illustration

113

(5)

Preproduction Art

118

(4)

Corporate and Institutional Illustration

122

(2)

Book Illustration

124

(1)

Book Jacket Illustration

124

(1)

Mass Market and Trade Book Illustration

125

(1)

Book Interior Illustration

125

(1)

Children's Book Illustration

126

(4)

Young Adult Book Illustration

130

(2)

Editorial Illustration

132

(3)

Packaging Illustration

135

(3)

Fashion Illustration

138

(3)

Greeting Card, Novelty, and Retail Goods Illustration

141

(3)

Medical Illustration

144

(3)

Scientific (Biological) Illustration

147

(1)

Artwork Appearing On-screen

148

(1)

Technical Illustration

149

(2)

Architectural/Interior Illustration

151

(3)

Dimensional Illustration

154

(3)

Marbling

157

(3)

Postage Stamp Illustration

160

(1)

Graphic Design Prices and Trade Customs

161

(34)

Client Relationships

163

(1)

Design Proposal

163

(1)

Getting Started

164

(1)

The Agreement

164

(1)

Trade Practices

165

(1)

Corporate Graphic Design

166

(3)

Chart and Map Design

169

(1)

Environmental Graphic Design

170

(3)

Advertising and Promotion Design

173

(4)

Collateral Advertising Design

177

(1)

Display and Novelty Design

177

(1)

Publication Design

178

(2)

Book Jacket Design

180

(2)

Book Design

182

(2)

Book Packaging Design

184

(1)

Lettring and Typeface Design

185

(6)

Retouching and Photo-illustration

191

(1)

Production Artist

192

(3)

Multimedia Prices and Trade Customs

195

(14)

Markets

197

(1)

Contract Terms

198

(1)

Pricing

199

(1)

Project Team

200

(1)

The Proposal

200

(1)

Website Design

200

(2)

Computer Games

202

(3)

Software

205

(1)

Other Multimedia Markets

206

(2)

Glossary

208

(1)

Cartooning Prices and Trade Customs

209

(10)

Overview

210

(5)

Editorial Cartooning

215

(1)

Original Cartoon Books or Collections

215

(1)

Comic Books

216

(3)

Animation Prices and Trade Customs

219

(8)

Animation Studios

221

(1)

Cel Animation

221

(1)

Computer Animation

221

(1)

2-D and 3-D Computer Animation

222

(1)

Other Forms of Animation

222

(1)

Animation is Multicultural

222

(1)

Careers

222

(2)

Salaries

224

(1)

Pricing

224

(3)

Surface Design Prices and Trade Customs

227

(8)

Stencil Design

229

(1)

Licensing

229

(1)

Royalties

229

(1)

Representatives

230

(1)

Trade Practices

230

(5)

Standard Contracts and Business Tools

235

(48)

Purchase Orders and Holding Forms

237

(1)

Writing a Proposal

237

(1)

Parts and Phases of a Proposal

238

(2)

All-Purpose Purchase Order

240

(2)

Artist-Agent Agreement

242

(2)

Artwork Inventory Form

244

(1)

Computer-Generated Art Job Order Form

245

(2)

Digital Media Invoice

247

(3)

Graphic Designer's Estimate and Confirmation Form

250

(2)

Graphic Designer's Invoice

252

(2)

Illustrator's Estimate and Confirmation Form

254

(2)

Illustrator's Invoice

256

(2)

Illustrator's Release Form for Models

258

(1)

Licensing Agreement (Short Form)

259

(1)

Licensing Agreement (Long Form)

260

(3)

Magazine Purchase Order for Commissioned Illustration

263

(1)

Multimedia Job order Form

264

(3)

Nondisclosure Agreement for Submitting Ideas

267

(1)

Surface/Textile Designer-Agent Agreement

268

(5)

Surface/Textile Designer's Estimate and Confirmation Form

273

(2)

Surface/Textile Designer's Holding Form

275

(2)

Surface/Textile Designer's Invoice

277

(2)

Website Design and Maintenance Order Form

279

(4)

The Graphic Artists Guild

283

(10)

Long-range Goals

284

(1)

History of the Guild

285

(3)

Member Benefits and Services

288

(2)

National Board of Directors

290

(1)

The Graphic Artists Guild Directory of Illustration

290

(1)

The Graphic Artists Guild Foundation

290

(1)

On Joining the Guild

291

(1)

Graphic Artists Guild Membership Application

292

(1)

Resources and References

293

(12)

The Graphic Artists Guild Bookshelf

294

(1)

Amazon no longer offers textbook rentals. We do!

Graphic Artist's Guild Handbook : Pricing and Ethical Guidelines

Graphic Artist's Guild Handbook : Pricing and Ethical Guidelines

9780932102096

0932102093

Summary

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

Graphic Artist's Guild Handbook : Pricing and Ethical Guidelines

Graphic Artist's Guild Handbook : Pricing and Ethical Guidelines

9780932102096

0932102093

Summary

Table of Contents

Supplemental Materials

Write a Review

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