did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

For God, Country, and Coca Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It

9780465054688

For God, Country, and Coca Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It

  • ISBN 13:

    9780465054688

  • ISBN 10:

    0465054684

  • Format: Paperback
  • Copyright: 03/16/2000
  • Publisher: Perseus Books Group
Sorry, this item is currently unavailable.

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Extend or Purchase Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Summary

For God, Country and Coca-Colais the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the companyand of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the worldthis is business history at its best: in fact, "The Real Thing."

Author Biography

Read more