9780132719155

Global Marketing

  • ISBN 13:

    9780132719155

  • ISBN 10:

    0132719150

  • Edition: 7th
  • Format: Paperback
  • Copyright: 01/20/2012
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The excitement, challenges, and controversies of global marketing. Global Marketingreflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The seventh edition examines the effect of the global financial crisis on global marketing strategy.

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