9780324259643

Fundamentals of International Business With Infotrac

  • ISBN 13:

    9780324259643

  • ISBN 10:

    0324259646

  • Edition: Map
  • Format: Paperback
  • Copyright: 04/07/2003
  • Publisher: South-Western College Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Fundamentals of International Business is a concise introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The distinguished author team's academic and practitioner experience both in business and government ensures a balance of research and practical insight. The text includes the latest trade data presented in easy to understand tables and graphs. Contemporary business situations and critical events are featured and discussed in each chapter-with special attention to the impact technology. Throughout the text every effort has been made to present complex ideas in an easy-to-understand language and format. The brief length, balance, and reader-friendly features make this an affordable and manageable choice.

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