9780138025106

Foundations of Menu Planning

  • ISBN 13:

    9780138025106

  • ISBN 10:

    013802510X

  • Edition: 1st
  • Format: Paperback
  • Copyright: 01/10/2013
  • Publisher: Pearson
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Foundations of Menu Planningreveals the science of menu construction, covering all its subtleties from pricing psychology to product descriptions. Chapters are organized to show how to create a menu from start to finishlooking at nutrition, style, recipe cost, meal pricing, layout, and menu evaluation. Each chapter showcases sample menus and a wide range of menu styles. A unique chapter on unwritten menus and a capstone chapter on strategy reinforce why this book is considered the most comprehensive on the market.

Table of Contents

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