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Foundations of Menu Planning
Foundations of Menu Planning
- ISBN 13:
9780138025106
- ISBN 10:
013802510X
- Edition: 1st
- Format: Paperback
- Copyright: 01/10/2013
- Publisher: Pearson
- Newer Edition
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Summary
Foundations of Menu Planningreveals the science of menu construction, covering all its subtleties from pricing psychology to product descriptions. Chapters are organized to show how to create a menu from start to finishlooking at nutrition, style, recipe cost, meal pricing, layout, and menu evaluation. Each chapter showcases sample menus and a wide range of menu styles. A unique chapter on unwritten menus and a capstone chapter on strategy reinforce why this book is considered the most comprehensive on the market.
