9780073534305

A First Look at Communication Theory

  • ISBN 13:

    9780073534305

  • ISBN 10:

    0073534307

  • Edition: 8th
  • Format: Paperback
  • Copyright: 03/07/2011
  • Publisher: McGraw-Hill Education
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The most widely-used textbook for the communication theory course, A First Look at Communication Theoryanalyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.

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