The first, most crucial step to making a film is raising the funds to do it. Learn how to create an investor-winning business plan wit this definitive, step-by-step guide from Louise Levison, the creator of the innovative business plan for The Blair Witch Project. Each chapter concentrates on a section of the business plan, covering everything from executive summary and industry markets to distribution and financial planning. A sample business plan is included as a helpful reference. This revised edition provides completely updated industry data and information on distribution for online and foreign markets. Plus, find interviews and case studies with industry veterans. Book jacket.