9781609011345

Fashion Entrepreneurship: Retail Business Planning, 2nd Edition

  • ISBN 13:

    9781609011345

  • ISBN 10:

    1609011341

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 09/11/2011
  • Publisher: FAIRCHILD

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The second edition of Fashion Entrepreneurship builds on its strong focus on the retail business planfrom helping students develop the business concept, to providing them with knowledge of basic business principles, to assisting them in writing a retail business plan. Content is reorganized to bring up front the discussion of the business plan and to incorporate e-retailing throughout the text. The text's sample business, RealWomen, Inc., illustrates the concepts involved in creating a business plan and serves as a model for completing one's own plan, sequentially, as the content of the text is read and applied. In addition, the scope of the book is expanded to include interior and exterior design, visual merchandising, retail store planning and Web site planning, the role of technology, and global markets.

Author Biography

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Table of Contents

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