F is for Fashion, Darling is a tongue-in-chic introduction to all things cute couture, an ode to the new parent looking to give their baby a strutting start on the important things in life.

This book will take you from A to Z through the most iconic words and phrases from the world of fashion. But the words and phrases spoken on catwalks and in boutiques have new meanings for new parents: Bold prints are made by grubby hands, Power dressing involves a mask and cape, and Luxury is being able to sleep through the night…

Babies and toddlers will love playing with this classic board book and exploring the bright, popping artworks that illustrate each letter of the alphabet in not-so-serious style. Grown-ups will be just as entertained by the knowing nods to the experience of being a new parent. F is for Fashion, Darling is perfect for anyone juggling the joy of parenthood with the responsibility of being a fashion icon.

This book is your chance to become the chicest parent at preschool. That’s fashion, darling.