9780135118856

Exploring the Hospitality Industry

  • ISBN 13:

    9780135118856

  • ISBN 10:

    0135118859

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 12/27/2010
  • Publisher: Pearson
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Exploring the Hospitality Industry, 2eoffers broad coverage of the hospitality industry in an easy-to-read, conversational style.#xA0;Written by best-selling author John Walker, this book is#xA0;less theoretical and more industry-relevant than most#x13;emphasizing the people, companies, and positions that make up the hospitality industry today. Moving beyond just restaurants and hotels, it includes new growth areas such as event management, meeting planning, cruising, theme parks, attractions and entertainment. With a new focus on sustainability, this edition features case studies, practitioners and corporations that engage and involve readers as they explore the trends in this ever-growing field. #xA0;#xA0;#xA0;

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