9780132437660

Exploring the Hospitality Industry

  • ISBN 13:

    9780132437660

  • ISBN 10:

    013243766X

  • Edition: 1st
  • Format: Paperback
  • Copyright: 05/02/2007
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Exploring the Hospitality Industryoffers broad coverage of the hospitality industry all in an easy-to-read, conversational style that is less theoretical and more industry relevant than other books. It focuses not just on restaurants and hotels but on new growth areas such as event management, meeting planning, cruising, theme parks, attractions and entertainment. Each chapter features case studies, industry practitioners and corporate profiles that emphasize the real-world issues that make up this field. Reader-friendly strategies make material meaningful and involve readers as they explore the excitement and trends in this ever-growing industry. Explores all areas of the hospitality industry including unique chapters on club management, attractions, and recreation and assemblies and event management. Emphasizes a real-world connection using features such as:Introducing Industry Practitionersand Corporate Profiles. The hospitality industry.

Author Biography

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Table of Contents

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