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For introductory Business Communications courses. This text presents the dynamics of business communication in a fascinating way, powerfully stimulating and motivating students. The lively and conversational writing-style takes students inside leading companies to learn the basic principles of business communication, to understand important communication issues, and to profit from up-to-date discussions of the latest developments. The goal is to successfully demonstrate how business communication works in the world, helping students to understand the concepts behind effective communication and to develop and refine their own skills.