GRAPHIC DESIGN ESSENTIALS features PART 1: FUNDAMENTALS OF GRAPHIC DESIGN, of the best-seller, GRAPHIC DESIGN SOLUTIONS, to provide a briefer solution, focused on the fundamentals. This how-to reference on graphic design and advertising for print and interactive media is intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach. Known for its thorough treatment of theory and major graphic design applications, this text concentrates on the integration of design principles and elements, providing examples of historical, modern, and contemporary design and of their interaction throughout.