did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

Escape from System 1 Unlocking the Science Behind the New Way of Innovation

9789815009316

Escape from System 1 Unlocking the Science Behind the New Way of Innovation

  • ISBN 13:

    9789815009316

  • ISBN 10:

    9815009311

  • Format: Paperback
  • Copyright: 09/01/2022
  • Publisher: Marshall Cavendish Editions

List Price $21.28 Save

Rent $11.62
TERM PRICE DUE
Added Benefits of Renting

Free Shipping Both Ways Free Shipping Both Ways
Highlight/Take Notes Like You Own It Highlight/Take Notes Like You Own It
Purchase/Extend Before Due Date Purchase/Extend Before Due Date

List Price $21.28 Save $0.22

New $21.06

Usually Ships in 3-5 Business Days

We Buy This Book Back We Buy This Book Back!

Included with your book

Free Shipping On Every Order Free Shipping On Every Order

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Extend or Purchase Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Summary

Next Practice now trumps Best Practice.

The Holy Grail that mammoth Fortune 500 companies, nimble start-ups and driven individuals eagerly seek in their quest for success.

With norms hyper disrupted in the post-Covid economy and innovation waves getting shorter and quicker, the race to be first in innovation is now nail-bitingly intense. Design thinking, Blue Ocean, Working Backwards – there are innovation frameworks to fit every need and context.

Yet it remains elusive.

What if humans were simply not made to innovate? What if our brains were designed to be efficient, not innovative, to ensure we survived as a species?

In this surprisingly myth-busting book, Andreas Raharso debunks the assumption that human beings can continue thinking bigger and creating better as long as we have the right tools. Using research spanning from Nobel Laureate Herbert Simon’s findings, the latest in MIT cognitive science labs and Nobel Prize winner Daniel Kahneman’s groundbreaking work on System 1 and System 2 of the human brain, he proves that we can innovate only if we are able to escape from System 1.

Author Biography

Read more