9780132784085

Entrepreneurship Starting and Operating a Small Business

  • ISBN 13:

    9780132784085

  • ISBN 10:

    0132784084

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 12/27/2011
  • Publisher: Pearson
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Entrepreneurship: Starting and Operating A Small Business, Third Edition,demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This edition is based on a proven curriculum from the Network For Teaching Entrepreneurship (NFTE) and includes new case studies, a new Honest Tea Business Plan, and more on topics such as cash flow and e-marketing. Drawing on the experience of Steve Mariotti and Caroline Glackin, students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.

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