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Economics for Managers

by: Farnham, Paul G.

Economics for Managers

by: Farnham, Paul G.

ISBN 13:
9780130924254
ISBN 10:
0130924253
Edition: 2nd
Format: Hardcover
Copyright: 01/01/2010
Publisher: Prentice Hall
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Summary

For one semester MBA Managerial Economics courses.To be competitive in today's business environment, managers must understand how both Microeconomic and Macroeconomic forces must be considered when making business decisions. This is the only book that provides business students and MBA's with a thorough and applied understanding for both microeconomics and macroeconomics.

Managers and economics	p. 2
Multinationals bet on Brazil's recovery; GM, Nokia expect sustained expansion	p. 3
Demand, supply, and equilibrium prices	p. 18
Copper limbo : just how low can it go?	p. 19
Demand elasticities	p. 50
Higher fuel prices do little to alter motorists' habits	p. 51
Techniques for understanding consumer demand and behavior	p. 92
GM's revised vehicle-design system is put to the test with "crossovers"	p. 93
Production and cost analysis in the short run	p. 122
An efficiency drive : fast-food lanes, equipped with timers, get even faster	p. 123
Production and cost analysis in the long run	p. 154
U.S. ports are losing the battle to keep up with overseas trade	p. 155
Market structure : perfect competition	p. 186
Anxious days in potatoland : competitive forces threaten to knock Idaho from top	p. 187
Market structure : monopoly and monopolistic competition	p. 212
As SBC wars with regulators, local phone competition stalls	p. 213
Market structure : oligopoly	p. 244
Upstart's tactics allow it to fly in friendly skies of a big rival	p. 245
Pricing strategies for the firm	p. 272
"What do restaurants really pay for meals?"	p. 273
Measuring macroeconomic activity	p. 302
Manufacturers are showing some faint signs of recovery	p. 303
Spending by individuals, firms, and governments of real goods and services	p. 334
The role of money in the macro economy	p. 380
Fed leaves rates unchanged, offers first hint of future tightening	p. 381
The aggregate model of the macro economy	p. 410
Economic growth slows far more than expected	p. 411
International and balance of payments issues in the macro economy	p. 452
Combining micro and macro analysis for managerial decision making	p. 488
VW factories in Brazil look to export markets	p. 489
Table of Contents provided by Blackwell. All Rights Reserved.

Amazon no longer offers textbook rentals. We do!

Economics for Managers

Economics for Managers

9780130924254

0130924253

Summary

Table of Contents

Supplemental Materials

Excerpts

Write a Review

Amazon no longer offers textbook rentals. We do!

Economics for Managers

Economics for Managers

9780130924254

0130924253

Summary

Table of Contents

Supplemental Materials

Excerpts

Write a Review

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