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E-Commerce: business, technology, society. provides an overview of the current and next generation of E-commerce. The book emphasizes the three major driving forces behind E-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding E-commerce. The result is a complete treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. The LearnE-Commerce website (at www.LearnE-commerce.net) is a dynamic companion to the textbook, with original content provided by the authors. This Web site is a portal to the E-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors prepare their classes, and help students become aware of research about E-commerce.
Table of Contents
Auctions, Portals, and Communities
Sam's Club: From Big Box to Big Auction
Defining and Measuring the Growth of Auctions and Dynamic Pricing
Why Are Auctions So Popular? Benefits and Costs of Auctions
Insight on Society: Amazon Tries Dynamic Pricing
Benefits of Auctions
Risks and Costs of Auctions for Consumers and Businesses
Market-Marker Benefits: Auctions as an E-commerce Business Model
Types and Examples of Auctions
Internet Auction Basics
Types of Auctions
Auction Solution Providers for Business
When to Use Auctions (and for What) in Business
Seller and Consumer Behavior at Auctions
Seller Profits: Arrival Rate, Auction Length, and Number of Units
Auction Prices: Are They the Lowest?
Consumer Trust in Auctions
When Auction Markets Fail: Fraud and Abuse in Auctions
E-commerce in Action: eBay.com
The Growth and Evolution of Portals
Types of Portals: General Purpose and Vertical Market
Insight on Business: Death of a Portal--The Demise of Excite@Home
Portal Business Models
E-commerce in Action: Yahoo! Inc.
Online E-commerce Communities
What Is a Community? What Is a Virtual Community?
The Difference Between Online Communities and Portals
The Growth of Online Communities
Commerce and Communities: Moral Boundaries
Types of Online Communities and Their Business Models
Changing Business Models of Online Commercial Communities
Community Features and Technologies
Insight on Technology: Infopop and the Ultimate Bulletin Board
Commercially Sponsored Communities: Business Uses of Community
E-commerce in Action: Alloy, Inc.
Case Study iVillage Struggles to Find Its Marketspace
Web Site Resources
Online Content Providers: Digital Media
The Wall Street Journal Online
Content Audience and Market: Where Are the Eyeballs and the Money?
Internet and Traditional Media: Cannibalization Versus Complementarity
Growth of the Online Content Audience
Free or Fee?
Media Industry Structure
Media Convergence: Technology, Content, and Industry Structure
Challenges and Risks in Media Convergence
Online Content Revenue Models and Business Processes
Making a Profit With Online Content: From Free to Fee
Key Challenges Facing Content Producers and Owners
Distribution Channels and Cannibalization
Insight on Business: Netlibrary vs. The "Tower of Dead Trees"
The Online Publishing Industry: Newspapers, Books, and Magazines
Audience Size and Growth
Online Newspaper Revenue Models and Results
Books: The Evolution of E-books
Book Audience Size and Growth
Content: Advantages and Disadvantages of E-books
E-book Industry Revenue Models
Insight on Society: The Evolving E-book
Magazines: Online "Zines"
Audience Size and Growth
Online Magazine Revenue Models
E-commerce in Action: CNET Networks, Inc.
The Online Entertainment Industry
Entertainment Audience Size and Growth
Nontraditional Online Entertainment
Online Entertainment Industry Revenue Models
E-commerce in Action: Disney
Insight on Technology: A Movie for Your Handheld?
Case Study Oligopoly: The Future of the Internet Content Industry?
Web Site Resources
Table of Contents provided by Syndetics. All Rights Reserved.