9780205569908

Developing the Public Relations Campaign : A Team-Based Approach

  • ISBN 13:

    9780205569908

  • ISBN 10:

    0205569900

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 07/03/2008
  • Publisher: Pearson
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Developing the Public Relations Campaign: A Team-Based Approachtakes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment. This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning.Developing the Public Relations Campaignintroduces a three-step processthe PIE chartthat accurately describes the campaign development process used in the real world. A practical approach, with exercises and case studies in every chapter, guides readers through the development of their own public relations campaigns.

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