9781592535576

A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need

by:
  • ISBN 13:

    9781592535576

  • ISBN 10:

    1592535577

  • Format: Paperback
  • Copyright: 02/01/2009
  • Publisher: HACHETTE

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

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