9781592535576

A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need

  • ISBN 13:

    9781592535576

  • ISBN 10:

    1592535577

  • Format: Paperback
  • Copyright: 02/01/2009
  • Publisher: INGRAM

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Rental Options

List Price $25.00 Save

Free Shipping Free Shipping On Every Order
In Stock Usually Ships in 24 Hours

Summary

Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

Write a Review