The Design Method A Philosophy and Process for Functional Visual Communication

9780321928849

The Design Method A Philosophy and Process for Functional Visual Communication

  • ISBN 13:

    9780321928849

  • ISBN 10:

    0321928849

  • Edition: 1st
  • Format: Paperback
  • Copyright: 08/13/2013
  • Publisher: New Riders

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Summary

Feeling uninspired? That shouldn’t keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you’ll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems.


In this book, you will learn: - Ways to conduct research and gain insight into your clients’ situations - A process for establishing strategies and plans for your projects - How to develop a cohesive concept and visual direction for each client/job - An iterative approach to prototype, test, refine, and produce effective design - Techniques for presenting and documenting creative work - Tips for making your design studio operate efficiently and consistently

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