9780321928849

Feeling uninspired? That shouldn’t keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you’ll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems.

In this book, you will learn: - Ways to conduct research and gain insight into your clients’ situations - A process for establishing strategies and plans for your projects - How to develop a cohesive concept and visual direction for each client/job - An iterative approach to prototype, test, refine, and produce effective design - Techniques for presenting and documenting creative work - Tips for making your design studio operate efficiently and consistently

Eric Karjaluoto is creative director, and a founding partner, of the creative agency smashLAB. Since 2000, he has helped a broad range of clients including The Vancouver Aquarium, lululemon, athletica, and the University of Minnesota with their strategic, design, and communication challenges. His work has been recognized by TIME, Graphis, and Icograda. In 2007, he spearheaded Design Can Change to unite designers and address climate change. The organization was selected by TIME Magazine for inclusion in its annual Design 100—a list of “the people and ideas behind today’s most influential design.” Eric writes about design at ideasonideas and has spoken at events for the AIGA, SEGD, and GDC for groups ranging from 50 – 6,000. He is the author of Speak Human (Outmarket the Big Guys by Getting Personal).

Preface Introduction 1. Debunking the Creative Myths 2. Creating Purposeful Design 3. Achieving Order Through Systems 4. Introducing The Design Method 5. Gaining Understanding: The Discovery Stage 6. Determining Course: The Planning Stage 7. Working with Ideas: The Creative Stage 8. Making Design Real: The Application Stage 9. Presenting Work to Clients 10. Bringing Order to Your Practice

The Design Method A Philosophy and Process for Functional Visual Communication

0321928849

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Author Biography

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