Thompson, Strickland and Gambles', CRAFTING AND EXECUTING STRATEGY: The Quest for Competitive Advantage, 14e clearly conveys the central thrust of basic courses in business and competitive Strategy. This text presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. This edition includes a streamlined presentation of the chapters and an all new chapter on Strategy, Ethics and Social Responsibility. Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY, 14e includes 37 new or updated cases that will spark student interest and generate lively classroom discussions.

Part I: Concepts and Techniques for Crafting and Executing Strategy
Section A: Introduction and Overview
Chapter 1: What Is Strategy and Why Is It Important?
Chapter 2: The Managerial Process of Crafting and Executing Strategy
Section B: Core Concepts and Analytical Tools
Chapter 3: Evaluating a Companys External Environment
Chapter 4: Evaluating a Companys Resources and Competitiveness
Section C: Crafting a Strategy
Chapter 5: The Five Generic Competitive Strategies--Which One to Employ?
Chapter 6: Beyond Competitive StrategyOther Important Strategy Choices/Options
Chapter 7: Strategies for Competing in Foreign Markets
Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations
Chapter 9: Diversification: Strategies for Managing a Group of Businesses
Chapter 10: Strategy, Ethics, and Social Responsibility
Section D: Executing the Strategy
Chapter 11: Building Resource Strengths and Organizational Capabilities
Chapter 12: Striving for Operating Excellence
Chapter 13: Corporate Culture and Leadership
Part II: Cases
Section A: Crafting Strategy in Single-Business Companies
1. Starbucks in 2004: Driving for Global Dominance: Arthur A. Thompson, Jr., The University of Alabama; Amit Shah, Frostburg State University; and Thomas F. Hawk, Frostburg State University
2. Netflix: Braxton Maddox,The University of Alabama
3. Azalea Seafood in 2003: John E. Gamble, University of South Alabama
4. Non Stop Yacht, S.L.: Charlene Nicholls-Nixon, University of Western Ontario; Ken Mark, University of Western Ontario; and Jordan Mitchell, University of Western Ontario
5. Competition in the Bottled Water Industry: John E. Gamble, University of South Alabama
6. Dollar General and the Extreme Value Retailing Industry: Stephen Vitucci, Tarleton State University and Sue A. Cullars, Tarleton State University
7. Growth, Strategy and Slotting at No Pudge! Foods, Inc.: Chris Robertson, Northeastern University
8. Dell Computer in 2003: Arthur A. Thompson, Jr., University of Alabama and John E. Gamble, University of South Alabama
9. Electronic Arts and the Global Video Game Industry: Arthur A. Thompson, Jr., The University of Alabama
10. Nexity and the U.S. Banking Industry: John Paul Youther
11. Making It Big: Joan Winn, University of Denver
12. Outback Steakhouse: Sarah June Gauntlett, University of Alabama
13. McDonalds: Polishing the Golden Arches: Lou Marino, The University of Alabama and Katy Beth Jackson, The University of Alabama
14. Maple Leaf Consumer FoodsFixin Hot Dogs (A): Allen Morrison, University of Western Ontario
15. Krispy Kreme Doughnuts in 2003: Arthur A. Thompson, University of Alabama and Amit Shah, Frostburg State University
16. Andrea Jung and Avon Products in 2003: Accelerating the Transformation: John E. Gamble, University of South Alabama
17. Ebay--In a League by Itself: Lou Marino, The University of Alabama
18. Note on the Security Management and Manufacturing Industry: Theresa T. Coates, Rensselaer Polytechnic Institute and Marilyn L. Taylor, University of Missouri at Kansas City
19. Pivot InternationalPursuing Growth: Marilyn L. Taylor, University of Missouri at Kansas City and Theresa T. Coates,Rensselaer Polytechnic Institute
20. Bayer AG: Childrens Aspirin: Lauranne Buchanan, Thunderbird, The American Graduate School of International Management and Christopher K. Merker, Thunderbird, The American Graduate School of International Management
21. Harley Davidson: John E. Gamble, University of South Alabama
22. Hero Honda Motors (India) Ltd.: Is It Honda That Made It a Hero?: Kannan Ramaswamy, Thunderbird, The American Graduate School of International Management and Rahul Sanchez, Thunderbird, The American Graduate School of International Management
23. Puma AG: Lutz Kaufman, Otto Beisheim Graduate School of Management
24. Globalization of Beringer Blass Wine Estates: Armand Gilinsky, Jr., Sonoma State University; Raymond Lopez, Pace University; and Richard Castaldi, San Francisco State University
Section B: Crafting Strategy in Diversified Companies
25. Land O Lakes: Michael Boland, Kansas State University; Vincent Amanor-Boadu, Kansas State University; and David Barton, Kansas State University
26. Unilevers Path to Growth Strategy: Is It Working?: Arthur A. Thompson, The University of Alabama
27. LVMHs Diversification Strategy in Luxury Goods: John E. Gamble, University of South Alabama
Section C: Implementing and Executing Strategy
28. Robin Hood: Joseph Lampel, New York University
29. Procter & Gamble: Organization 2005 and Beyond: Ravi Madapati, ICFAI Knowledge Center
30. The Global Leadership of Carlos Ghosn at Nissan: John P. Millikin, Thunderbird, The American Graduate School of International Management and Dean Fu, Thunderbird, The American Graduate School of International Management
31. Wal-Mart Stores, Inc.A New Set of Challenges: Arthur A. Thompson, The University of Alabama
32. Kmart: Striving for a Comeback: John E. Gamble, University of South Alabama
33. The Portman Ritz Carlton Shanghai: Asias Best Employer: Matthew Chang, International Institute for Management Development and Ellie Weldon, International Institute for Management Development
34. Continental Airlines: Sustaining the Turnaround: Arthur A. Thompson, The University of Alabama
35. Southwest Airlines: Culture, Values, and Operating Practices: Arthur A. Thompson, The University of Alabama and John E. Gamble, University of South Alabama
Section D: Strategy, Ethics, and Social Responsibility
36. Benziger Family Winery: Murray Silverman, San Francisco State University and Tom Lanphar, State of California Environmental Protection Agency
37. Andy Decker and the Ethics of Downloading Music from the Internet: Janet Rovenpor, Manhattan College
Cases available on the text website:
Whole Foods Market
Green Mountain Coffee
Callaway Golf
Ocean Spray Cranberries
Smithfield Foods

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Crafting and Executing Strategy: The Quest for Competitive Advantage w/OLC/Premium Content Card

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Summary

Table of Contents

Section A: Introduction and Overview

Chapter 1: What Is Strategy and Why Is It Important?

Chapter 2: The Managerial Process of Crafting and Executing Strategy

Section B: Core Concepts and Analytical Tools

Chapter 3: Evaluating a Companys External Environment

Chapter 4: Evaluating a Companys Resources and Competitiveness

Section C: Crafting a Strategy

Chapter 5: The Five Generic Competitive Strategies--Which One to Employ?

Chapter 6: Beyond Competitive StrategyOther Important Strategy Choices/Options

Chapter 7: Strategies for Competing in Foreign Markets

Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations

Chapter 9: Diversification: Strategies for Managing a Group of Businesses

Chapter 10: Strategy, Ethics, and Social Responsibility

Section D: Executing the Strategy

Chapter 11: Building Resource Strengths and Organizational Capabilities

Chapter 12: Striving for Operating Excellence

Chapter 13: Corporate Culture and Leadership

Part II: Cases

Section A: Crafting Strategy in Single-Business Companies

1. Starbucks in 2004: Driving for Global Dominance: Arthur A. Thompson, Jr., The University of Alabama; Amit Shah, Frostburg State University; and Thomas F. Hawk, Frostburg State University

2. Netflix: Braxton Maddox,The University of Alabama

3. Azalea Seafood in 2003: John E. Gamble, University of South Alabama

4. Non Stop Yacht, S.L.: Charlene Nicholls-Nixon, University of Western Ontario; Ken Mark, University of Western Ontario; and Jordan Mitchell, University of Western Ontario

5. Competition in the Bottled Water Industry: John E. Gamble, University of South Alabama

6. Dollar General and the Extreme Value Retailing Industry: Stephen Vitucci, Tarleton State University and Sue A. Cullars, Tarleton State University

7. Growth, Strategy and Slotting at No Pudge! Foods, Inc.: Chris Robertson, Northeastern University

8. Dell Computer in 2003: Arthur A. Thompson, Jr., University of Alabama and John E. Gamble, University of South Alabama

9. Electronic Arts and the Global Video Game Industry: Arthur A. Thompson, Jr., The University of Alabama

10. Nexity and the U.S. Banking Industry: John Paul Youther

11. Making It Big: Joan Winn, University of Denver

12. Outback Steakhouse: Sarah June Gauntlett, University of Alabama

13. McDonalds: Polishing the Golden Arches: Lou Marino, The University of Alabama and Katy Beth Jackson, The University of Alabama

14. Maple Leaf Consumer FoodsFixin Hot Dogs (A): Allen Morrison, University of Western Ontario

15. Krispy Kreme Doughnuts in 2003: Arthur A. Thompson, University of Alabama and Amit Shah, Frostburg State University

16. Andrea Jung and Avon Products in 2003: Accelerating the Transformation: John E. Gamble, University of South Alabama

17. Ebay--In a League by Itself: Lou Marino, The University of Alabama

18. Note on the Security Management and Manufacturing Industry: Theresa T. Coates, Rensselaer Polytechnic Institute and Marilyn L. Taylor, University of Missouri at Kansas City

19. Pivot InternationalPursuing Growth: Marilyn L. Taylor, University of Missouri at Kansas City and Theresa T. Coates,Rensselaer Polytechnic Institute

20. Bayer AG: Childrens Aspirin: Lauranne Buchanan, Thunderbird, The American Graduate School of International Management and Christopher K. Merker, Thunderbird, The American Graduate School of International Management

21. Harley Davidson: John E. Gamble, University of South Alabama

22. Hero Honda Motors (India) Ltd.: Is It Honda That Made It a Hero?: Kannan Ramaswamy, Thunderbird, The American Graduate School of International Management and Rahul Sanchez, Thunderbird, The American Graduate School of International Management

23. Puma AG: Lutz Kaufman, Otto Beisheim Graduate School of Management

24. Globalization of Beringer Blass Wine Estates: Armand Gilinsky, Jr., Sonoma State University; Raymond Lopez, Pace University; and Richard Castaldi, San Francisco State University

Section B: Crafting Strategy in Diversified Companies

25. Land O Lakes: Michael Boland, Kansas State University; Vincent Amanor-Boadu, Kansas State University; and David Barton, Kansas State University

26. Unilevers Path to Growth Strategy: Is It Working?: Arthur A. Thompson, The University of Alabama

27. LVMHs Diversification Strategy in Luxury Goods: John E. Gamble, University of South Alabama

Section C: Implementing and Executing Strategy

28. Robin Hood: Joseph Lampel, New York University

29. Procter & Gamble: Organization 2005 and Beyond: Ravi Madapati, ICFAI Knowledge Center

30. The Global Leadership of Carlos Ghosn at Nissan: John P. Millikin, Thunderbird, The American Graduate School of International Management and Dean Fu, Thunderbird, The American Graduate School of International Management

31. Wal-Mart Stores, Inc.A New Set of Challenges: Arthur A. Thompson, The University of Alabama

32. Kmart: Striving for a Comeback: John E. Gamble, University of South Alabama

33. The Portman Ritz Carlton Shanghai: Asias Best Employer: Matthew Chang, International Institute for Management Development and Ellie Weldon, International Institute for Management Development

34. Continental Airlines: Sustaining the Turnaround: Arthur A. Thompson, The University of Alabama

35. Southwest Airlines: Culture, Values, and Operating Practices: Arthur A. Thompson, The University of Alabama and John E. Gamble, University of South Alabama

Section D: Strategy, Ethics, and Social Responsibility

36. Benziger Family Winery: Murray Silverman, San Francisco State University and Tom Lanphar, State of California Environmental Protection Agency

37. Andy Decker and the Ethics of Downloading Music from the Internet: Janet Rovenpor, Manhattan College

Cases available on the text website:

Whole Foods Market

Green Mountain Coffee

Callaway Golf

Ocean Spray Cranberries

Smithfield Foods

Supplemental Materials

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