The Copywriter's Handbook A Step-By-Step Guide To Writing Copy That Sells
The Copywriter's Handbook A Step-By-Step Guide To Writing Copy That Sells
- ISBN 13:
9780805078046
- ISBN 10:
0805078045
- Edition: 3rd
- Format: Paperback
- Copyright: 04/04/2006
- Publisher: Holt Paperbacks
- Newer Edition
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Summary
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers-even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, direct-mail pitches, and e-mails that are clear and persuasive, get more attention-and sell more products.