Contemporary Marketing 2011
Contemporary Marketing 2011
- ISBN 13:
9780538746892
- ISBN 10:
0538746890
- Edition: 1st
- Format: Paperback
- Copyright: 01/01/2010
- Publisher: South-Western College Pub
- Newer Edition
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Summary
CONTEMPORARY MARKETING, 2011 Edition, includes everything you need to know to begin a successful marketing career, as well as information and insights to help you understand your own professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of the marketing mix, along with a wide variety of uniquely compelling and thought-provoking ideas and concepts. CONTEMPORARY MARKETING continues to offer a trusted, thorough guide to fundamental marketing principles, now extensively updated with the newest trends and research in this dynamic discipline.