9780130989741

Consumer Economics : Issues and Behaviors

  • ISBN 13:

    9780130989741

  • ISBN 10:

    0130989746

  • Format: Hardcover
  • Copyright: 07/13/2004
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This book provides and up-to-date look at the consumer movement and the intricacies of consumer behavior.Incorporates Internet and e-commerce, media and advertising, consumer consumption shifts, diet and health consumption, and coverage of fraud and identity theft.For those in customer service, marketing, and sales, and anyone interested in consumer science.

Table of Contents

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