Consumer Economics : Issues and Behaviors

  • ISBN 13:


  • ISBN 10:


  • Format: Hardcover
  • Copyright: 07/13/2004
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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This book provides and up-to-date look at the consumer movement and the intricacies of consumer behavior.Incorporates Internet and e-commerce, media and advertising, consumer consumption shifts, diet and health consumption, and coverage of fraud and identity theft.For those in customer service, marketing, and sales, and anyone interested in consumer science.

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