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Consumer Behavior : Building Marketing Strategy

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Book cover for Consumer Behavior : Building Marketing Strategy

Consumer Behavior : Building Marketing Strategy

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  • ISBN 13: 9780073530048
  • ISBN 10: 0073530042
  • Edition: 12th
  • Format: Hardcover
  • Copyright: 02/24/2012
  • Publisher: McGraw-Hill/Irwin
  • Newer Edition
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