9780130841292

Consumer Behavior

  • ISBN 13:

    9780130841292

  • ISBN 10:

    0130841293

  • Edition: 7th
  • Format: Hardcover
  • Copyright: 07/01/1999
  • Publisher: PRENTICE HALL
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

For undergraduate or first year MBA students. This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.

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