Concepts in Strategic Management and Business Policy
Concepts in Strategic Management and Business Policy
- ISBN 13:
9780132323192
- ISBN 10:
0132323192
- Edition: 11th
- Format: Paperback
- Copyright: 01/01/2010
- Publisher: Pearson College Div
- Newer Edition
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Summary
This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. A Strategic Management Model that runs through the first eleven chapters and is made operational through the Strategic Audit, a complete case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implantation programs.