Concepts in Strategic Management and Business Policy

by: Wheelen, Thomas L.; Hunger, J. David

ISBN 13:
9780132323192
ISBN 10:
0132323192
Edition: 11th
Format: Paperback
Copyright: 01/01/2010
Publisher: Pearson College Div
Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. A Strategic Management Model that runs through the first eleven chapters and is made operational through the Strategic Audit, a complete case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implantation programs.

Introduction to Strategic Management and Business Policy
Basic Concepts in Strategic Management
Corporate Governance
Ethics and Social Responsibility in Strategic Management
Scanning the Environment
Environmental Scanning and Industry Analysis
Internal Scanning: Organizational Analysis
Strategy Formulation
Strategy Formulation: Situation Analysis and Business Strategy
Strategy Formulation: Corporate Strategy
Strategy Formulation: Functional Strategy and Strategic Choice
Strategy Implementation and Control
Strategy Implementation: Organizing for Action
Strategy Implementation: Staffing and Directing
Evaluation and Control
Other Strategic Issues
Strategic Issues in Managing Technology and Innovation
Strategic Issues in Entrepreneurial Ventures and Small Businesses
Strategic Issues in Not-For-Profit Organizations
Introduction to Case Analysis
Suggestions for Case Analysis
Cases in Strategic Management
Corporate Governance, Social Responsibility, and Executive Leadership
The Recalcitrant Director at Byte Products, Inc.: Corporate Legality versus Corporate Responsibility
The Wallace Group
New! Boeing Fires Its CEO
Ethics and Social Responsibility
The Audit
New! Everyone Does It
International Issues in Strategic Management
GlaxoSmithKlines Retaliation Against Cross-Border Sales of Prescription Drugs
Starbucks International Operations
Turkcell: The Only Turk on Wall Street
Guajilote Cooperativo Forestal: Honduras
General Issues in Strategic Management Industry One: Information Technology
New! Apple Computer and Steve Jobs (2006): Pixar and Walt Disney Company
New! McAfee 2005: Anti-virus and Anti-spyware Industry Two: Internet Companies
eBay Inc.
Amazon.com: An E-Commerce Retailer
New! Google: An Internet Search Service Company
AOL Time Warner Inc. A Bad Idea from the Start? Industry Three: Recreation and Transportation
New! Harley-Davidson, Inc., 2006
JetBlue Airlines Success Story
New! Carnival Corporation plc (2006): 12 Distinct Brands Serving 7 Continents Industry Four: Mass Merchandising
New! Wal-Mart Stores, Inc.: Under Attack (2006)
New! The Home Depot, Inc. (2006): Executive Leadership Industry Five: Specialty Retailers
Gap Inc.: A Specialty Apparel Retailer
Tiffany & Co.: A Specialty Fine Jewelry Retailer Industry Six: Entrepreneurial Ventures
Oprah Winfrey The Story of an Entrepreneur
Inner-City Paint Corporation (Revised) Industry Seven: Manufacturing
New! Hasbro, Inc.
New! The Haier Group: U.S. Expansion
New! Invacare Corporation 2004
The Carey Plant Industry Eight: Beverage/Food
New! Hershey Foods Company: Board of Directors and Stakeholders Conflict Over Sale
Panera Bread Company: Rising Fortunes?
New! Whole Foods Market (2005): Will There Be Enough Organic Food to Satisfy a Growing Demand?
New! Church & Dwight Builds a C
Table of Contents provided by Publisher. All Rights Reserved.

Concepts in Strategic Management and Business Policy

9780132323192

0132323192

Summary

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