The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases

ISBN 13:
9781422101582
ISBN 10:
1422101584
Format: Paperback
Copyright: 04/23/2007
Publisher: PERSEUS DISTRIBUTION

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

If youre enrolled in an executive education or MBA program, youve probably encountered a powerful learning tool: the business case. But if youre like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating.

Persuasion, argument, and the case method	p. 5
What is a case?	p. 11
How to analyze a case	p. 19
Case analysis demonstration	p. 37
Problems	p. 47
Decisions	p. 61
Evaluations	p. 75
How to discuss a case	p. 89
How to write a case-based essay	p. 105
Problem essays	p. 119
Decision essays	p. 135
Evaluation essays	p. 163
Cases for analysis and writing
Table of Contents provided by Blackwell. All Rights Reserved.

The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases

9781422101582

1422101584

Summary

Table of Contents

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