9780072407419

Business Research Methods with CD-Rom (Mandatory Package)

by:
  • ISBN 13:

    9780072407419

  • ISBN 10:

    0072407417

  • Edition: 7th
  • Format: Hardcover
  • Copyright: 08/08/2000
  • Publisher: MCG (Manual)
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

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