Business Research Methods
- ISBN 13:
- ISBN 10:
- Edition: 4th
- Format: Paperback
- Copyright: 05/26/2015
- Publisher: Oxford University Press
Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)
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Developed specifically with business and management students in mind, this bestselling textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice on carrying out their research. In addition to a broad range of relevant case studies, the book features a substantial discussion of ethics, a chapter on internet research methods, and a strong emphasis on practical content such as planning a project and writing it up.
Now in its fourth edition, the text featuresnew chapters on the nature of business research and on sampling in qualitative research.