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BUSINESS PRINCIPLES AND MANAGEMENT 12E provides an introduction to business management concepts and principles in a realistic, investigative, and enriching manner. Business Operations are approached from the entrepreneurial and management perspective. All the functions of business management are covered extensively, including the use of technology and communication as tools of business. Explore the global dimension of business and possible career opportunities.
Table of Contents
Characteristics of a Business
Social and Ethical Environment of Business
Economic Environment of Business
International Environment of Business
Proprietorships and Partnerships
Corporate Forms of Business Ownership
Legal Aspects of Business
Technology and Information Management
Management Functions and Decision Making
The Manager as Leader
Planning and Organizing
Implementing and Controlling
Business Financial Records
Financing a Business
Credit and Insurance
Product Planning and Production Management
Nature and Scope of Marketing
Product Development and Distribution
Pricing and Promotion
Managing Human Resources
Developing and Rewarding Employees
Developing an Effective Organization
Table of Contents provided by Publisher. All Rights Reserved.