IMPORTANT COVID-19 UPDATES
9781616899981

The Business of Design Balancing Creativity and Profitability

  • ISBN 13:

    9781616899981

  • ISBN 10:

    1616899980

  • Format: Hardcover
  • Copyright: 06/15/2021
  • Publisher: Princeton Architectural Press

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Rental Options

List Price $40.00 Save

Free Shipping Free Shipping On Every Order
Usually Ships in 2-3 Business Days

Summary

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

Author Biography

Read more

Write a Review