Business Communication: Process & Product PKG
Business Communication: Process & Product PKG
- ISBN 13:
9780324542905
- ISBN 10:
0324542909
- Edition: 6th
- Format: Hardcover
- Copyright: 12/20/2007
- Publisher: South-Western College Pub
- Newer Edition
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Summary
BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a market-leading text that gives instructors the most current and authoritative coverage of communication technology and business communication concepts while retaining a concise, logical 16-chapter organization. Written by award-winning author Mary Ellen Guffey, the 6th edition provides unparalleled instructor and student resources to help instructors plan and manage their courses. With the book's 3 x 3 writing process, coverage of recent trends and technologies in business communication, and an unmatched ancillary package, you and your students will find that teaching--and learning--business communication can be enjoyable and easy.