Business Analytics

For undergraduate or graduate business students.

A balanced and holistic approach to business analytics

Business Analytics  teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives. Students learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. And included access to commercial grade analytics software gives students real-world experience and career-focused value. As such, the 3rd Edition has gone through an extensive revision and now relies solely on Excel, enhancing students’ skills in the program and basic understanding of fundamental concepts. Additionally, Analytic Solver can now be found in online supplements to accommodate any new software updates, so students are prepared to use these same tools when they graduate.

Also available with MyLab Business Statistics

By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. For example, new Excel and StatCrunch Projects help students develop business decision-making skills.  

Note: You are purchasing a standalone product; MyLab Business Statistics does not come packaged with this content. Students, if interested in purchasing this title with MyLab Business Statistics, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the physical text and MyLab Business Statistics, search for:

013586027X / 9780135860274  Business Analytics Plus  MyLab Statistics with Pearson eText -- Access Card Package 

Package consists of:

• 0135231671 / 9780135231678 Business Analytics
• 0135229294 / 9780135229293 MyLab Statistics with Pearson eText -- Standalone Access Card -- for Business Analytics

1. Introduction to Business Analytics

     Appendix A1: Basic Excel Concepts

2. Database Analytics

3. Data Visualization

     Appendix A3: Additional Windows Tools for Data Visualization and Tableau Software

4. Descriptive Statistics

     Appendix A4: Additional Excel Windows Charts for Descriptive Statistics

5. Probability Distributions and Data Modeling

6.  Sampling and Estimation

7. Statistical Inference

8. Trendlines and Regression Analysis

9. Forecasting Techniques

     Online Supplement: Advanced Forecasting Techniques Using XLMiner

10. Introduction to Data Mining

11. Spreadsheet Modeling and Analysis

12. Monte Carlo Simulation and Risk Analysis

13. Linear Optimization

14.  Integer and Nonlinear Optimization

15. Optimization Analytics

16. Decision Analysis