Business Analytics

A balanced, holistic approach to understanding business analytics. This book provides readers with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations. Evans also shows readers how to apply basic business analytics tools in a spreadsheet environment, and how to communicate with analytics professionals to effectively use and interpret analytic models and results for making better business decisions.

Part 1: Foundations of Business Analytics
Chapter 1: Introduction to Business Analytics
Chapter 2: Analytics on Spreadsheets
Part 2: Descriptive Analytics
Chapter 3: Visualizing and Exploring Data
Chapter 4: Descriptive Statistical Measures
Chapter 5: Probability Distributions and Data Modeling
Chapter 6: Sampling and Estimation
Chapter 7: Statistical Inference
Part 3: Predictive Analytics
Chapter 8: Predictive Modeling and Analysis
Chapter 9: Regression Analysis
Chapter 10: Forecasting Techniques
Chapter 11: Simulation and Risk Analysis
Chapter 12: Introduction to Data Mining
Part 4: Prescriptive Analytics
Chapter 13: Linear Optimization
Chapter 14: Applications of Linear Optimization
Chapter 15: Integer Optimization
Chapter 16: Nonlinear and Non-Smooth Optimization
Chapter 17: Optimization Models with Uncertainty
Part 5: Making Decisions
Chapter 18: Decision Analysis