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Business Analytics
- ISBN 13:
9780132950619
- ISBN 10:
0132950618
- Edition: 1st
- Format: Paperback
- Copyright: 02/10/2012
- Publisher: Pearson
- Newer Edition
Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)
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Summary
A balanced, holistic approach to understanding business analytics. This book provides readers with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations. Evans also shows readers how to apply basic business analytics tools in a spreadsheet environment, and how to communicate with analytics professionals to effectively use and interpret analytic models and results for making better business decisions.
