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Business and Administrative Communication
Business and Administrative Communication
- ISBN 13:
9780073403250
- ISBN 10:
0073403253
- Edition: 11th
- Format: Hardcover
- Copyright: 01/29/2014
- Publisher: McGraw-Hill Education
- Newer Edition
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Summary
Business and Administrative Communication (BAC) is flexible, comprehensive & up-to-date, specific & interesting. BAC uses a rhetorical emphasis of audience, purpose, and context allowing communicators to shape their messages appropriately for all channels and purposes.
BAC conveys the best possible advice to students while Connect Business Communication allows students to apply concepts and practice skills. In short - Connect + BAC = An effective communicator
BAC conveys the best possible advice to students while Connect Business Communication allows students to apply concepts and practice skills. In short - Connect + BAC = An effective communicator
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