9780132139656

Business in Action

  • ISBN 13:

    9780132139656

  • ISBN 10:

    0132139650

  • Edition: 5th
  • Format: Paperback
  • Copyright: 01/19/2010
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Business in Action, 5eis an introduction to business that provides readers with a wealth of the most current information available, allowing them to experience firsthand a variety of highly engaging information that no other book on the market can match. Numerous cases and examples simplify the material, encourage active reading, and provide a life-long useful reference source. Building a Successful Business Career; Setting the Stage: The Business of Business: Developing a Business Mind-Set; Understanding Basic Economics; The Global Marketplace; Business Ethics and Corporate Social Responsibility. Building the Framework: Business Ownership and Entrepreneurship: Forms of Ownership; Entrepreneurship and Small Business Ownership. Guiding the Enterprise: Leadership, Organization, and Operations: Management Roles, Functions, and Skills; Organization and Teamwork; Production Systems. Supporting the Workforce: Motivation and Human Resources: Employee Motivation; Employee Development and Support; Management-Workforce Relations. Satisfying the Customer: Marketing, Sales, and Customer Support: The Art and Science of Marketing; Product and Pricing Strategies; Distribution and Marketing Logistics; Customer Communication. Managing the Money: Accounting and Financial Resources: Financial Information and Accounting Concepts; Financial Management; Financial Markets and Investment Strategies; The Money Supply and Banking Systems. Appendices: Business Law; Risk Management; Information Technology; Personal Financial Planning. MARKET: A current, relevant resource for managers, corporate trainers, and those interesting in owning and operating small to medium businesses; this book is also a must-read for people just entering the corporate job market.

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