9781609012267

Beyond Design: The Synergy of Apparel Product Development

  • ISBN 13:

    9781609012267

  • ISBN 10:

    1609012267

  • Edition: 3rd
  • Format: Nonspecific Binding
  • Copyright: 06/15/2012
  • Publisher: FAIRCHILD

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to market when consumers want it and at a price they are willing to pay. Now in full colour, this Third Edition includes a greater focus on sustainability and business ethics, fast fashion calendars and their impact on product development, and the effect of social media on design and distribution. The text also includes a discussion of how technologies - such as colour matching, body scanning, and the use of avatars for fitting and patternmaking - have advanced in their accuracy and commercial applications. Chapters have been updated to incorporate current practices in sourcing, pricing and costing with a more focused point of view on how increasingly sophisticated distribution channels impact the product development process.

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