Basics Graphic Design Box Set

Neil Leonard is a designer and former lecturer on Visual Communication at the Arts University College at Bournemouth, UK. Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. Nigel Aono-Billson is a designer, educator and writer, and has lectured extensively on graphic design programmes in the UK, Europe and the USA.

Approach and Language (9782940411351)
Introduction; How to get the most out of this book; Essential kit.
Chapter 1: Context: Contemporary practice; History; Communication; Social attitudes; Studio interview: Lawrence Zeegen (Dean of School of Design, London College of Communication, UK); Student exercise: Context. Chapter 2: Ideas; Research; Idea generation; Idea mapping; Exploring and investigating; Communicating ideas; Mark making; Ideas on paper; Studio interview: Fred Deakin (Founding director of Airside Studio, UK); Student exercise: Mapping. Chapter 3: Workshops: The workshop; Craft; Technology; Capturing images; Studio interview: Dennis Y Ichiyama (Professor of Visual Communication Design, Purdue University, US); Student exercise: Rich media. Chapter 4: Vocabulary: Design language; Messages and meaning; Exploring visual imagery; Typography, alphabet and images; Exploring typography; Space, balance and hierarchy; The grid; Studio interview: Wout de Vringer (Faydherbe/de Wringer, NL); Student exercise: Typography. Chapter 5: Responses: The design process; Creative responses; Testing; Presenting ideas; Studio interview: Morag Myerscough (Myerscough Studio, UK); Student exercise: Hybrid.
Chapter 6: Conventions: Formats and sizes; File formats; Colour systems; Appendix; Conclusion; Bibliography; Index; Acknowledgements; Working with ethics.

Design Research (9782940411740)
Contents; Introduction. Chapter 1: The basics of research: Why research?; Getting started; Primary, secondary and tertiary; Key terminology; Studio interview - Emily Hale (Graphic Design and Art Direction, US); Activity - Approaching research. Chapter 2: Understanding context; Audience and social contexts; Design contexts; Theoretical underpinning; Studio interview - Andrew Hussey (Multi-disciplinary Graphic Design, UK); Activity - Convention. Chapter 3: Planning your work; The brief; Audience; Sources and credibility; Recording and documenting; Studio interview - Brian Rea; (Designer and teacher at The Art Center College of Design, US); Activity - Audience. Chapter 4: Conducting research: Audience research; Market research; Field-based research; Process-based research; Studio interview - Jane Trustram (Designer and Lecturer BA in Graphic Communications at University for the Creative Arts, Farnham UK); Activity - Product and customer. Chapter 5: Using your findings: Understanding your findings; Responding to your findings; Studio interview – Underware (Design studio NL/FI); Activity - Classification. Chapter 6: Presenting your findings: Presenting research; Completing the job; Studio interview - Tanner Christensen (Creativity expert and Founder of creative ebook publisher Aspindle, US); Activity - Presenting statistics. Conclusion; Contacts; Bibliography; Index; Acknowledgements; Working with ethics.

Idea Generation (9782940411818)
Contents; Introduction. Chapter 1: Basic principles: Getting started; Kick-starting the process; Working in a group; Studio interview: Hat-trick Design (Design studio, UK); Exercise: Mind mapping. Chapter 2: Creative thinking and idea generation: Strategies and methods; Exploring idea generation; Studio interview: Sam Winston (Designer, UK); Exercise: Visual equations. Chapter 3: Audience and context: Audience-specific techniques; Client and competition; Object, construction and materials; Studio interview: Catherin Griffiths (Designer and Typographer, NZ); Exercise: Random input: words, context and colour. Chapter 4: Practical idea generation; Working in the studio; Working in the environment; Studio interview: James Kape (Designer for Wolff Olins, AUS/US); Exercise: Wayfinding. Chapter 5: Developing and informing your ideas; Informing your ideas; Synthesis and development; Studio interview: re-shape invent (Design studio, UK); Exercise: Making links. Chapter 6: Application: Presenting and communicating ideas; Applying idea generation; Studio interview: Andy Russell, Salad Creative (Design studio, UK); Exercise: Presenting and categorizing ideas.